The vast majority of our clients are retired people or people just about to retire. We can count on two hands, almost, the number of clients we have under the age of forty. The fifty-five and above group is really our key demographic, and they’re people – men and women – we speak to regularly. We get to know them as people, as well as clients.
Contrary to what some people may think, one of things we find when talking to our retired clients is just how incredibly busy they are. They’re working on projects and activities at home – gardening is, perhaps predictably, very popular – but there’s other stuff as well. Some of them are involved in community groups and also on boards and committees – schools, sports clubs and the like – where they get to brush the dust off some of their former professional skills while staying involved and contributing to the community.
We see or talk to (in the Covid era it’s over the phone or via Zoom) our clients a couple of times a year. Naturally, over time, we get to know them quite well. We get to know their interests and hobbies. Some of our clients we’ve known for over fifteen or twenty years.
When we meet or talk it’s often a case of quickly dealing with the nitty-gritty financial issues of their pension or investment or any queries they may have, and then having a good old chinwag about what’s going on – football, holidays or perhaps a moan about politics or Covid or something.
Clients are generally referred to us – usually by an accountant, a lawyer, work colleague, friends and so forth. And of course, we also get recommended by current clients.
Getting to know people is important – it means we can often pre-empt situations or needs. It’s a good feeling know we’ve done a decent job for somebody in terms of investing their money and advising them. Our success as a business is reflected in our clients’ success and financial position.
Risk Warning.
The information contained in this article is provided in good faith and is provided for information purposes only.
Whilst every care has been taken in the preparation of the information, no responsibility is accepted for any errors which, despite our precautions, it may contain.
No individual investment advice is given, nor intended to be given, in this article and no liability will be accepted in respect of any action you may take as a result of reading this material.
If you are unsure whether any particular investment or any specific course of action may be suitable for you, you are urged to take independent investment advice.
